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Workers load products using forklifts at a Farmers Business Network facility in Newton, Iowa on Friday, August 28, 2020. The Bay Area-based startup has built an Amazon-like online marketplace for agricultural supplies like seeds and herbicide sprays. CREDIT: KC McGinnis for The Wall Street Journal. FARMTECH

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Workers load products using forklifts at a Farmers Business Network facility in Newton, Iowa on Friday, August 28, 2020. The Bay Area-based startup has built an Amazon-like online marketplace for agricultural supplies like seeds and herbicide sprays. CREDIT: KC McGinnis for The Wall Street Journal. FARMTECH

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Security cameras record as LED lights line the ceiling at a Farmers Business Network facility in Newton, Iowa on Friday, August 28, 2020. The Bay Area-based startup has built an Amazon-like online marketplace for agricultural supplies like seeds and herbicide sprays. CREDIT: KC McGinnis for The Wall Street Journal. FARMTECH

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Workers load products using forklifts at a Farmers Business Network facility in Newton, Iowa on Friday, August 28, 2020. The Bay Area-based startup has built an Amazon-like online marketplace for agricultural supplies like seeds and herbicide sprays. CREDIT: KC McGinnis for The Wall Street Journal. FARMTECH

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Color gradations in Mark Guy’s field outside Iowa Falls, Iowa on Friday, August 28, 2020 illustrate how a hybrid corn seed grows in soil near a runoff stream. The farmer uses Farmers Business Network’s data analysis to identify parts of his field where hybrid seed will grow best. The Bay Area-based startup has built an Amazon-like online marketplace for agricultural supplies like seeds and herbicide sprays. CREDIT: KC McGinnis for The Wall Street Journal. FARMTECH

KC McGinnis

KC McGinnis is a photographer and photojournalist raised in Iowa and based in Des Moines.
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